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Establishment Sign

By Anonymous writer - Glossary

Establishment signs are specific or generic signs which make a company unique and identifiable.

They also serve in establishing the company’s geographic location as well as attracting and keeping customers.

Article L.711-4 provides that a sign which infringes upon a pre-existing recognised establishment sign throughout the entirety of the given country cannot be adopted if it runs a risk of confusion in the public’s mind.

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